I come from a background that sits at the intersection of fashion media, cultural strategy, and consumer insight. After completing my MA in Creative Direction for Fashion Media at Condé Nast College, graduating with distinction, I have been interested in understanding how fashion narratives are constructed, circulated, and received across different cultural contexts.

Currently, as a Senior Planner at Ogilvy Mumbai, I work on building brand and content strategies for clients such as Unilever’s Sunsilk and Tresemmé. My role involves leading qualitative research across urban and rural audiences, analysing behavioural and cultural shifts, and translating these insights into narratives, campaigns, and content systems.

My experience across India and the UK has shaped a perspective that is both global and contextually specific. I am particularly interested in how fashion media operates differently across geographies, and how editorial storytelling can mediate between global aesthetics and local cultural realities.